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There are many concepts and tools accessible on the Web to Improve your search engine rankings for your website. You can use expensive Search Engine Optimization (SEO) tools to build up your page rank, link exchange programs to boost link popularity, and popular, targeted keywords in your page title, meta tags (e.G., description and keywords), image captions, and page text. However, one of the most powerful ways to strengthen your page rank is to get backlinks.

Besides targeting your webpage content, which you should do anyway, one of the major things search engines like Google consider in your page rank is link popularity. In other words, how popular is your site? How many other websites have links pointing to your website? The more links you have pointing at your site, the more popular your site is, and the higher your site search engine ranking will be.

This is why link exchanges exist. The basic idea is you offer to create a link to a website that belongs to someone else if they will create a site to yours. The more popular their site becomes, the more popular yours becomes; and vice versa. The challenge is while you get credit for the link to your site, you lose a little bit of credit for the link from your site. Furthermore, for the links to make much of a difference, you really need a bunch of sites linking to you.

Another significant factor in your link exchanges is the popularity of the site linking to you. Their link to your site counts for more if their site is already highly Rated. Of course, if the other site is very popular already, you need to have something major to offer, or they really will not be concerned if they exchange links with you or not.

A Variation of this approach is to link to .Org and .Edu sites. The Google search engine gives you extra Credit for that, but to get full benefit, the .Org or .Edu site needs to link to you as well.

Another common approach to exchanging links is to join a link exchange network, where the whole idea of joining is to exchange links with lots of sites. There is at least one network that will automatically create hundreds of links between sites for a monthly fee. Yet another has a way to give you 3 or more backlinks to your site in exchange for only one link from your site. This is a good Concept, except their monthly fee runs about $60 per month.

Fortunately, there is a better way to generate backlinks. Unlike reciprocal link exchanges, backlinks are one-way. They link to your site, but you do not link to theirs; you get maximum Credit for link popularity. Of course, you still need a lot of backlinks to make a difference.

The reason this particular type of link is called a backlink is because it really exists because you submitted something that points back to your site. There are a few ways to do this. The most prevalent ways are to write articles, blog entries, and forum comments with a backlink in your signature line or Resource Box (a.K.A, About The Author box) at the end of an article.

In other words, you create an article, blog comment, or forum comment that provides value, information, or entertainment to a site that publishes such data, and in return, the publisher lets you put a link (usually just one) in your Resource Box pointing back to your website. This gives you credit, authority in your niche, a valuable benefit for contributing quality content (which boosts the search engine page rank for the article, blog, or forum site), and a chance to invite the reader to your website for more good information.

Unfortunately, submitting an article, blog entry, or forum comment one at a time can become very dreary and boring really fast. If you only had to do it once, it would not be bad, but as stated earlier, you need to do it many, many times to Make a difference. So, entering your article by hand several hundred times per article would take hours if not days.

This is why article directories and blog submitters were Invented. First of all, many article directories are already very highly ranked with the search engines, because they have GigaBytes of ever-growing content and lots of links to their sites. Furthermore, they have tremendous exposure to thousands of readers, and in most cases, readers can take the articles and publish them on their own websites (while still keeping the unchanged Resource Box with your backlink). This lets you get multiple backlinks by submitting to a single directory.

As you might Suspect, however, there are hundreds of article directories alone; well over 400, and that does not even Account for blogs and forums (think tens of thousands here). And as stated earlier, more is better. So, of course, you want to submit to multiple article directories because they are available, but once again, it is boring to submit to hundreds or even just ten article directories for every article you want to publish.

Ta da! Article submitters were invented. The best way to get thousands of backlinks to your websites from hundreds or thousands of different websites to really improve search engine rankings is to use article submitters. Of course, there are value-added services that will screen and submit your articles to hundreds of article directories automatically for a monthly fee. These sites are probably worth it since they will ensure your articles follow the rules most article directories require such as no weblinks in the body of the article, no selling in the article, no quotation marks or apostrophes, etc. Some of these services even include free software to help you write your article faster.

However, if you do not want to pay a monthly fee (who does?), you can get software to submit your articles to a handful of the most common article directories. Most of the time, the software is relatively inexpensive and you can get it for a one-time cost. That makes it a worthwhile investment. Invest $20 or $30 one-time, configure your software once, and simply submit your article automatically in a few minutes every time you write an article. You can find A plethora of of services and software packages simply by entering something like Article Submitter in the search engines.

The bottom line is backlinks are one of the most influential ways to get a high page rank from the search engines, and they are easy to get. All you need to do is submit something of value several times per month to article directories, blogs, and/or forums. And the easiest, quickest way to do it is via automatic article submission software.

About the Author: By Dr. Bryan Stoker. Get 1 Million Free Backlinks With 30 Seconds of effort. Free Video shows how. Click here now: http://www.Autopilot101.Com/videos/backlinks.htm Free Bonus Software writes your articles in 8 minutes.