What is Domain Age?
Domain age factor is one of the major Google algorithms. It plays a significant role in the ranking of your website and is an important determinant for Google to authenticate your website. The older your domain is, the more is the preference given by Google! The domain age is a hallmark of trust and credibility of your website on the World Wide Web.
Domain age holds a lot of significance as it determines the relevance, reputation and longevity of your website on the Internet. It reflects how popular your website is with major search engines. With the rise of gazillions of websites on the Web every day, netizens tend to trust only a decent percentage of them. The more your website has been on the Web, the more is the trust built among your target audiences!
Although a new entrant in your business domain may create an initial buzz but ultimately it’s an old website that creates a long-lasting impression on the minds of web visitors as it has been there for a long time now.
Domain age entails two important aspects: age of the website and for how long the domain has been registered. The first criterion reflects the length of time the content has been integrated into the site. Whereas the second aspect determines the effective age of the domain. So several factors like the age of content & incoming links and the length of time since the date of domain registration cumulatively determine the age of your domain.
Trust builds with time. This is applicable to your domain as well. Search engines such as Google validates the authenticity of your site as time passes by. As time flies, the better gets your website’s search engine ranking!
Talking about a new concept that has arrived ‘sandbox effect’, it means that Google many a times blocks some relatively new domain names from getting high search engine rankings. A great percentage of webmasters refute to accept this concept as they’re of the opinion that domain age is in no way related with search engine rankings of the website. In fact, it’s the link profile and the way it has been developed that determine the search engine results.
A large number of questions about domain age, factors affecting it and SERPs are asked on varied forums and discussion boards. Some people are confused about the results of Sandbox effect of Google and often ask the question ‘what is the duration for which my website would remain in sandbox?’. Many a times, newbies become de-motivated while launching their new websites. However, my advice to them would be that keep adding fresh and unique, keyword-rich content and quality back links supported with strong anchor text to your website and the results would be good.
So if your website has been on the Web for quite some time now, rest assured that Google would preferably trust the same and display high search engine rankings. And if you’re a newbie, get online today with the help of domain registrars such as LimeDomains, HostGator, FatCow etc. so that in the long run, you can also reap advantages of domain age concept.
About the Author: Ryan Hudson is an online marketing consultant and has worked with renowned organizations and published authors for more than 5 years now. With stupendous professional business writing related to the topic Web Hosting, Domain Name Registrar etc.. and a penchant for traveling around the world, Ryan has got a lot to say.
